Month: October 2017

How to Profitably Redesign Your Next Website

Think of your website as an investment rather than an expense. Building a website is the same as opening a new storefront. Like a physical building, your website is an investment that is supposed to produce a return, not be a liability. For those whose websites are not performing, let’s discuss how you can increase […]

The Best Free Google Tool You’ve Not Heard About

In the Spring of 2017 Google announced a free multivariate testing tool called Optimize. Before the launch of Optimize, website owners only had the option of paying for A/B testing tools like Optimizely or Nellio. It is true that these plugins offer a few more features than Optimize, but at close to $1,000 per month, they were not an […]

How to Properly Design a Website Footer

Web designers put a lot of effort into the design of a website header, but all too often, the website footer is nothing more than an afterthought. It is true that the header will create the first impression with your visitors. But, it is often in the footer where engagement occurs. The reason this information […]